About

Co-Founders, Adrian and Jon possess a wealth of experience in developing and managing high performing teams in both passenger car and commercial vehicle businesses, having both held senior director roles for major automotive global brands. 

Jon first ventured into the world of training and development over 18 years ago and is recognised as one of the leading training, coaching and personal development specialists in the UK. Adrian worked at Director level for over 30 years in the sales and automotive industry and has been described as “one of the very best sales and marketing men in the business”. Their collaboration with Automotive Mentors is built upon the passion they both have for helping individuals, teams and organisations to reach their true potential. Adrian Johnston

Our Team

Our team of expert trainers, associates and partners are able to offer a comprehensive and unique range of services that will provide your business with everything you need to create a happy and productive working environment. We make it easy for you to invest in the development of your people, reward them for their efforts and take care of their health and well-being. This holistic approach means our clients enjoy increased sales and margins, improved employee retention and higher levels of customer satisfaction.

Why Choose Us?

Our values guide us every step of the way, they shape all our interactions with our customers and help us build long standing and meaningful client relationships, that deliver results.

Our Values

Fun

We believe that fun should be at the heart of everything we do. It's proven that people are more receptive to ideas and to engaging with new methods when they’re relaxed and comfortable. Because if they enjoy their learning experience, it stays with them.

Authenticity

We're looking for honesty with our clients. We want to take the time to understand you and the challenges you face, both on a daily basis and in the long-term. It's through this transparency that we can use our experience to help you find your edge.

Passion

We love seeing people realise their potential. We started the company from the passion we all have to see people do the best they can in life, and see how far they can push themselves, ensuring we are being as continually innovative as we encourage you to be.

Collaboration

We believe that together we are stronger and that shared goals and mutual support will lead to greater success. We care about our customers and therefore strive to develop a deeper understanding of the businesses and people we work with, creating both trust and respect.

Commitment

We aim to achieve 100% excellence in everything we do and will always be unwavering in our commitment to shun the average and pursue the extraordinary.

Compassion & Love

Our work is grounded by love, by which we mean we have the capacity to extend ourselves for the sake of another person’s growth. Love underpins our most noble human values; activating, empowering and encouraging us to have the courage to achieve the very highest standards, without compromising our values.

Our Values

Fun

We believe that fun should be at the heart of everything we do. It's proven that people are more receptive to ideas and to engaging with new methods when they’re relaxed and comfortable. Because if they enjoy their learning experience, it stays with them.

Authenticity

We're looking for honesty with our clients. We want to take the time to understand you and the challenges you face, both on a daily basis and in the long-term. It's through this transparency that we can use our experience to help you find your edge.

Passion

We love seeing people realise their potential. We started the company from the passion we all have to see people do the best they can in life, and see how far they can push themselves, ensuring we are being as continually innovative as we encourage you to be.

Collaboration

We believe that together we are stronger and that shared goals and mutual support will lead to greater success. We care about our customers and therefore strive to develop a deeper understanding of the businesses and people we work with, creating both trust and respect.

Commitment

We aim to achieve 100% excellence in everything we do and will always be unwavering in our commitment to shun the average and pursue the extraordinary.

Compassion & Love

Our work is grounded by love, by which we mean we have the capacity to extend ourselves for the sake of another person’s growth. Love underpins our most noble human values; activating, empowering and encouraging us to have the courage to achieve the very highest standards, without compromising our values.

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